Study: AI applications are booming – SMEs are following suit
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Summary
It is a 100% subsidiary of the Institute of German Economy (IW). In industry, the share of job advertisements with AI requirements at skill level increased from 10 percent in 2019 and 2022 to 17 percent in 2025. An increase of 118 percent since 2024 shows, according to the study authors, that the use of AI in companies has long since left the experimental stage.
Furthermore, For the change in the labour market, the researchers also evaluated around 55 million online job advertisements between 2019 and 2025. Even in small companies with less than 50 employees, the usage rate is now just under 40 percent. According to a study by the IW Consult on behalf of the eco - Association of Internet Industry e.V., 40 percent of the German economy already uses artificial intelligence (AI).
In addition, For the representative study of AI usage figures, IW Consult surveyed 500 companies in Germany whose data were weighted by company size. However, 60 percent of German companies do not yet use AI.
Cross-referenced from 3 sources.
Factual coreconfirmed by several independent voices
It is a 100% subsidiary of the Institute of German Economy (IW).
reliability low1/2 sourcesIn industry, the share of job advertisements with AI requirements at skill level increased from 10 percent in 2019 and 2022 to 17 percent in 2025.
reliability low1/2 sourcesAn increase of 118 percent since 2024 shows, according to the study authors, that the use of AI in companies has long since left the experimental stage.
reliability low1/2 sourcesFor the change in the labour market, the researchers also evaluated around 55 million online job advertisements between 2019 and 2025.
reliability low1/2 sourcesEven in small companies with less than 50 employees, the usage rate is now just under 40 percent.
reliability low1/2 sourcesAccording to a study by the IW Consult on behalf of the eco - Association of Internet Industry e.V., 40 percent of the German economy already uses artificial intelligence (AI).
reliability low1/2 sourcesFor the representative study of AI usage figures, IW Consult surveyed 500 companies in Germany whose data were weighted by company size.
reliability low1/2 sourcesHowever, 60 percent of German companies do not yet use AI.
reliability low1/2 sources
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