Fast food: Burger King wants to resume expansion
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Summary
Fast food: Burger King wants to resume expansion. Now the US chain wants to catch up. If you look at every single larger or medium-sized city (in Germany), you will actually find white spots everywhere that we want to occupy. Burger King had issued the target of 1,000 German restaurants in 2019, shortly after the Corona pandemic broke out, which plunged the entire catering industry into crisis.
Furthermore, “The growth in recent years has been subdued, instead we have invested specifically in our existing restaurant network,” said Bork. In a country like Spain, there are 1,000 Burger King restaurants with 48 million inhabitants. Market leader among the burger chains is competitor McDonalds with more than 1,500 German locations. 15th anniversary of the opening of the first German Burger King restaurant in Berlin.
In addition, There are people who come because they want the classics, but there are more and more guests who ask, what’s new? Burger King has therefore greatly expanded its range of Veggie products. “Plant-based products are a very important topic, but it also goes into areas like breakfast, snacks and drinks.” Every fourth long chicken burger is sold with plant-based patty and every fifth whopper. “This is a significant part of our range and has proven to bring us additional guests.” Published according to the editorial standards of the Handelsblatt.
Cross-referenced from 3 sources.
Factual coreconfirmed by several independent voices
Fast food: Burger King wants to resume expansion.
reliability moderate2/3 sourcesNow the US chain wants to catch up
reliability moderate2/2 sourcesIf you look at every single larger or medium-sized city (in Germany), you will actually find white spots everywhere that we want to occupy. Burger King had issued the target of 1,000 German restaurants in 2019, shortly after the Corona pandemic broke out, which plunged the entire catering industry into crisis.
reliability low1/2 sources“The growth in recent years has been subdued, instead we have invested specifically in our existing restaurant network,” said Bork. In a country like Spain, there are 1,000 Burger King restaurants with 48 million inhabitants.
reliability low1/2 sourcesMarket leader among the burger chains is competitor McDonalds with more than 1,500 German locations.
reliability low1/2 sources15th anniversary of the opening of the first German Burger King restaurant in Berlin.
reliability low1/2 sourcesThere are people who come because they want the classics, but there are more and more guests who ask, what’s new? Burger King has therefore greatly expanded its range of Veggie products. “Plant-based products are a very important topic, but it also goes into areas like breakfast, snacks and drinks.” Every fourth long chicken burger is sold with plant-based patty and every fifth whopper. “This is a significant part of our range and has proven to bring us additional guests.” Published according to the editorial standards of the Handelsblatt.
reliability low1/2 sources
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Framing by sidesame fact, different words — loaded terms highlighted
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