“Just looks better”: Restaurant trend from the USA spreads in Germany
Home Panorama Stand: 06.07.2026, 15:01 Comments Follow us on Google Generation Z has different eating habits than the generations before them.
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Summary
Home Panorama Stand: 06.07.2026, 15:01 Comments Follow us on Google Generation Z has different eating habits than the generations before them. According to a 2024 report by the National Restaurant Association, 75 percent of guests prefer smaller dishes for less money. In the 2026 report, 40 percent of consumers already reported going to restaurants less often.
Furthermore, This image increasingly shapes the restaurants, which are highly popular with young people. “Gen Z eats differently than other generations, and this has different reasons,” says Alexandra Sept of the Frankfurter Rundschau of Ippen.Media. Gen Z drinks less alcohol – and snacks more young people drink less often than the generations before them. “Thriftiness is definitely a factor because the cost of living and prices of food and drink are increasing,” says Sept. Also in German cities such so-called “small plate restaurants” are popular among young people. “Smaller dishes are cheaper, and compared to other generations, Gen Z spends less money on food,” Sept tells FR.
In addition, Although the young generation pays attention to their expenses, they invest money for “experiences” like a special meal. “Food in the community has always been a high priority,” explains the expert. Generation Z is also particularly health-conscious – and likes to show this: “Social pressure to present itself well to the outside world plays an essential role.” In addition, there is another feature of Gen Z: the trend towards snacks that are eaten throughout the day. “This is due to flexible daily structures, such as home office or remote work.” You are no longer sitting in the office from morning to evening, but can organize breaks yourself and eat on the way, explains Sept.
Cross-referenced from 2 sources.
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Home Panorama Stand: 06.07.2026, 15:01 Comments Follow us on Google Generation Z has different eating habits than the generations before them.
reliability low1/2 sourcesAccording to a 2024 report by the National Restaurant Association, 75 percent of guests prefer smaller dishes for less money.
reliability low1/2 sourcesIn the 2026 report, 40 percent of consumers already reported going to restaurants less often.
reliability low1/2 sourcesThis image increasingly shapes the restaurants, which are highly popular with young people. “Gen Z eats differently than other generations, and this has different reasons,” says Alexandra Sept of the Frankfurter Rundschau of Ippen.Media.
reliability low1/2 sourcesGen Z drinks less alcohol – and snacks more young people drink less often than the generations before them. “Thriftiness is definitely a factor because the cost of living and prices of food and drink are increasing,” says Sept.
reliability low1/2 sourcesAlso in German cities such so-called “small plate restaurants” are popular among young people. “Smaller dishes are cheaper, and compared to other generations, Gen Z spends less money on food,” Sept tells FR.
reliability low1/2 sourcesAlthough the young generation pays attention to their expenses, they invest money for “experiences” like a special meal. “Food in the community has always been a high priority,” explains the expert.
reliability low1/2 sourcesGeneration Z is also particularly health-conscious – and likes to show this: “Social pressure to present itself well to the outside world plays an essential role.” In addition, there is another feature of Gen Z: the trend towards snacks that are eaten throughout the day. “This is due to flexible daily structures, such as home office or remote work.” You are no longer sitting in the office from morning to evening, but can organize breaks yourself and eat on the way, explains Sept.
reliability low1/2 sources
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