Society: Survey: Why we like to buy gifts ourselves
Gansser has now been surprised by the importance of memories of special events, which were the highest among the approximately 1,600 respondents over 18 years old this June
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Summary
Gansser has now been surprised by the importance of memories of special events, which received the highest approval ratings in online questionnaires (43%) this June of the approximately 1,600 respondents over the age of 18. Also popular are cosmetics and perfumes (31 percent) and electronic devices (25 percent). In market and consumer research, this is an established procedure for gaining reliable statements about attitudes and behavior patterns, said the study leader.
Furthermore, Travel and leisure activities such as concerts follow with 40 percent, food, drinks and delicacies with 37 percent. “Our study shows that people don’t just buy something to reward themselves – they buy memories.” Respondents most often resort to clothing, shoes or accessories when giving “I” gifts (47%). Among other things, the interviewees should evaluate these statements for themselves: "If I buy myself a gift, a special occasion will be even more unforgettable" and "I will buy things that serve as a memento of events in my life." The memory is therefore not only a side effect, but often a motive for the purchase, Gansser summarizes.
In addition, In consumer research, self-gifts are things, experiences or services that people deliberately buy for their own needs - they do not mean necessary everyday purchases. According to Ganssers, the survey is population-representative with regard to age and gender. What a New Survey Reveals on Motivations and Spending on Self-Gifts.
Moreover, Memories are an important reason for many to gift themselves.
Cross-referenced from 5 sources.
Factual coreconfirmed by several independent voices
Gansser has now been surprised by the importance of memories of special events, which received the highest approval ratings in online questionnaires (43%) this June of the approximately 1,600 respondents over the age of 18.
reliability low1/3 sourcesAlso popular are cosmetics and perfumes (31 percent) and electronic devices (25 percent).
reliability low1/3 sourcesIn market and consumer research, this is an established procedure for gaining reliable statements about attitudes and behavior patterns, said the study leader.
reliability low1/3 sourcesTravel and leisure activities such as concerts follow with 40 percent, food, drinks and delicacies with 37 percent.
reliability low1/3 sources“Our study shows that people don’t just buy something to reward themselves – they buy memories.” Respondents most often resort to clothing, shoes or accessories when giving “I” gifts (47%).
reliability low1/3 sourcesAmong other things, the interviewees should evaluate these statements for themselves: "If I buy myself a gift, a special occasion will be even more unforgettable" and "I will buy things that serve as a memento of events in my life." The memory is therefore not only a side effect, but often a motive for the purchase, Gansser summarizes.
reliability low1/3 sourcesIn consumer research, self-gifts are things, experiences or services that people deliberately buy for their own needs - they do not mean necessary everyday purchases.
reliability low1/3 sourcesAccording to Ganssers, the survey is population-representative with regard to age and gender.
reliability low1/3 sources
Reported detailssecondary facts, each attributed to its source
What a New Survey Reveals on Motivations and Spending on Self-Gifts
according to Handelsblatt +2Memories are an important reason for many to gift themselves.
according to Handelsblatt +2
Disputedincompatible versions — to verify
No factual contradiction detected between sources.
Framing by sidesame fact, different words — loaded terms highlighted
No notable framing divergence.
Blind spotwhat one side keeps silent
No blind spot detected: every side covers the same facts.
Sources4 sources cross-checked
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