Liverpool, Nottingham and London also exceed £300 annual food waste, while Bristol reports lowest at £198
Glasgow families waste £369 yearly on uneaten food, UK survey finds
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Summary
Families in Glasgow waste an average of £369 per year on uneaten food, the highest among UK cities surveyed, according to a study of over 2,000 parents of children aged four to 12. Liverpool (£316), Nottingham (£315), and London (£312) also reported high annual food waste costs, while Bristol had the lowest at £198.
The research, conducted by Censuswide in May, found that 60% of parents said their children refuse to eat a meal at least once a week. Laurence Hinton, head of marketing at Bernard Matthews, suggested that encouraging children to play with food could reduce pressure and waste, with 50% of parents agreeing that this approach helps.
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Factual coreconfirmed by several independent voices
Laurence Hinton, head of marketing at Bernard Matthews, said: “Parents agree that playing with your food can take some of the pressure out of mealtimes, encouraging children to engage positively with food and ultimately making family meals more enjoyable and less wasteful.” Here are the average amounts parents estimate they waste on food annually across various UK cities, according to the survey: Glasgow, £369 Liverpool, £316 Nottingham, £315 London, £312 Belfast, £306 Leeds, £299 Edinburgh, £291 Newcastle, £286 Cardiff, £285 Birmingham, £277 Manchester, £252 Sheffield, £251 Plymouth, £250 Brighton, £243 Southampton, £240 Norwich, £235 Bristol, £198
reliability low1/2 sourcesThe survey of more than 2,000 UK parents of children aged four to 12 found that 60% said their children refuse to eat a meal they are served at least once a week.
reliability low1/2 sourcesAt the other end of the spectrum, families in Bristol estimated they were wasting £198 per year typically.
reliability low1/2 sourcesIn London and Belfast, families were also found to be wasting more than £300 per year on average on uneaten food, according to the research, carried out by Censuswide in May.
reliability low1/2 sourcesLiverpool was another food waste hotspot in the survey, with an estimated £316 wasted annually typically by families, while in Nottingham, the average annual food waste bill was found to be £315.
reliability low1/2 sourcesHalf (50%) of parents surveyed felt that encouraging their child to play with food would help to reduce the pressure.
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